largest household electrical appliance enterprises in Guangdong Midea Group head into the "hundreds of billions of club." Reporter learned yesterday, as of October this year, the U.S. group sales revenue exceeded 100 billion yuan, is expected to achieve annual sales of more than 110 billion yuan.

This is the following Haier, the second annual sales 突破千亿元 mark "home carrier." In 2000, the U.S. group to achieve "billion" across, and now, less than 10 years, also crossed the billion mark, an increase of 10 times the performance, look to the entire Chinese manufacturing industry, this is a "legend of the United States." Latest data show that the United States in air conditioners, refrigerators, washing machines and other white goods fully established a leading position in the field, while the last 5 years, the U.S. group continued to achieve sales volume growth of more than 30%.

Overall competitive environment in the home appliance manufacturing industry turbulence, industry urgent need to enhance the moment, the U.S. group's performance Why is this so shiny? "Strong, innovative, international", the U.S. group Chairman of the Board He Xiangjian points out of the three key words. Sound, has been the United States "tags"; innovation, the promotion of the United States realized the growth pattern. Midea frankly Fang Hongbo, Chairman of the Board, the first to master the core technology of the industrial chain, the business of the United States in the fierce competition in the market can always maintain a superior position of the key. Just two weeks ago, the U.S. group one out of 14.15 million yuan to reward front-line technological innovation. Fang Hongbo said, the United States of its various products division accounted for an annual R & D investment to 3%of annual income; "Eleventh Five-Year" period, the U.S. science and technology investment group as a whole has more than 100 billion yuan.

Not only that, the U.S. group also quietly completed the industrial layout of the global market. Into 2010, the U.S. international strategy significantly accelerated. October 11, the U.S. company announced the acquisition of shares in Egypt Miraco completion of the project, making the United States extended to the overseas production base in Vietnam, Egypt, Belarus and other places. The current group is planning to promote in India, Brazil and other countries to set up production base in this group as a whole is expected to export more than 5.0 billion.

Series of data highlights the beauty of the glory: 2010 ranking of China's most valuable brand, the United States ranked first in the country to 49.786 billion yuan 6; 2010, 500 enterprises in China, the United States ranked 67 ; 500 enterprises in Guangdong Province, the U.S. ranked No. 4; Guangdong Province "hundred private enterprises", the United States ranks first place. "Eleventh Five-Year" period, the U.S. group 16.0 billion in tax, investment 21.0 billion, of which 5.0 billion tax in 2010, 9.0 billion investment.

The United States into the "billion club" of the node, a time when China's home appliance industry to upgrade the critical period, green, personalized and intelligent home appliances have become the mainstream consumer market. According to reports, the U.S. group has been clearly stated, "recreating a beauty," the blueprint for the next 5 years will continue to explore growth pattern, and strive to achieve sales revenue of 2015, 2,000 billion yuan, among the top three global white goods and the world 500 , a respected and trusted, with global competitiveness, "fraternity" companies group.