Established in 1968, Midea Group, is a home appliance industry mainly involved in logistics and other areas of modern large-scale comprehensive enterprise group, which owns three listed companies, four industry groups, is China's largest white goods production base and export base.
1980, the United States formally entered the home appliance industry; started in 1981 U.S. brands. Currently, 13 million people in the United States of Group employees, owns the United States, Little Swan, Wheeling, Hualing more than ten brands. In addition to headquarters in Shunde, the U.S. group still in China, Guangzhou, Zhongshan, Chongqing, Hefei and Wuhu, Wuhan and Jingzhou, Hubei, Jiangsu, Wuxi, and Suzhou Huai'an, Linfen, Shanxi, Hebei Handan, etc. has a production base; and in Vietnam Belarus has a production base. U.S. group in the country with a strong marketing network, and in major markets overseas, with more than 30 branches.
the U.S. The main products are household air conditioners, commercial air conditioners, large central air conditioners, refrigerators, washing machines, water dispensers, rice cookers, induction cooker, electric pressure cookers, microwave ovens, ovens, fans, heaters, air cleaners, dishwashers, disinfection cabinets, range hoods, water heaters, vacuum cleaners, soybean milk machine, electric water bottles and other household electrical appliances and air conditioning compressors, refrigerator compressors, motors, magnetrons, transformers and other electronics accessories products, with the largest and most complete industrial chain of air-conditioning, microwave ovens industrial chain, industrial chain, washing machines, refrigerators and washing industry chain machine industry chain, owns the largest and most complete group of small household electrical appliances and kitchen appliances product group.
Midea Group has maintained a healthy, stable and rapid growth. 80s of last century the average growth rate of 60%average growth rate of 90 to 50%. The 21st century, average annual growth rate of more than 30%.
2009, the United States and the Group's overall sales revenue of 95 billion yuan , an increase of 6%, of which exports 3.4 billion. In the "2009 China's most valuable brand," the assessment, the United States and the brand value reached 45.333 billion yuan, ranking sixth in the country's most valuable brand.
August 2009, the China Enterprise Confederation and China Enterprise Association published the "China Top 500 Enterprises", the United States ranked 69 group. February 2010, the international authority of the British brand valuation agency Brand Consultants (Brand Finance) announced the "world's most valuable 500 brands list", the U.S. group as the only Chinese home appliance enterprises selected.
while maintaining rapid growth, the U.S. group is also for the local economy make a positive contribution to the development from 2002 has paid tax over 15 billion yuan. As of February 2010, the U.S. group has social welfare, education and other accumulated donated more than 200 million yuan.
Looking ahead, the United States and the Group will continue to sound development, to create a Globalization, technology, appropriate diversification of the corporate governance structure have improved the Enterprise Group, the world's 2015 top three world-class manufacturing enterprise group of white home appliances and achieve "a beautiful recycled" strategic objective.