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Company Culture The mission of the United States Create a better life for mankind Create value for customers, creating opportunities for staff, to create profits for shareholders, create wealth for society   Vision of beauty Do the world of beauty To become a leader in the domestic appliance industry, among the top five overall strength of the global home appliances so that the "United States" has become a world-renowned brands.   The spirit of the United States Open: absorbing, giving it a try Harmony: cooperation coordination, shared responsibility Practical: the pursuit of effective and unassuming Innovation: the development of technology, innovation mechanism   Operating Guidelines Rational pursuit: two steps rather slow, a good half-step Authorized to operate: the full authority of, performance-oriented Collaborative sharing: the value of respect, shared interests   Control guidelines Orderly and proper way centralized decentralization has authorized a chapter with the right degree   Development concept Effective development of the harmonious development of the coordinated development of the scientific development   Positioning within the hierarchy Enterprise Group: capital management, shareholder value maximization Two groups: industrial management, a market leader Business units: product management, establishment of product competitiveness   Norms of a major Shareholders and management layer: contract management, benefit sharing Enterprises and personnel: interactive win-win and common development Business and Partners: mutual benefit, hand in hand Enterprises and society: Road to abide by and assume responsibility   Staff competency standards Customer-oriented: customer orientation, service awareness Excitation potential: proactive, challenge pressure Effective communication: empathy, respect each other Executive Excellence: responsibility, Results Creative problem-solving: positive thinking, problem solving   Code of Conduct Dedication: dedication, the courage to take Initiative: never satisfied, the better Collaboration: to obey the overall situation, collaboration Learning: humble, studious, apply their knowledge