Guangzhou, March 11 (Xinhua QIU) accounted for 13 consecutive years, the global microwave industry "top spot" in Glanz once again leading the industry changes. New spring, a world's first round, open up the smart microwave cooking oven UOVO born here, people over 60 years have revolutionized the square of the microwave oven, side door of the traditional impression.

reporters Glanz, seeing, this has a colorful colors UOVO microwave oven, like an exquisitely carved egg-shaped craft. Use, but also with different melodies and different colors of light tips. The staff, UOVO round microwave transparent shell and open up the way, not only allows users to easily view the cooking process in which the state of the food, but also free to stir the food to achieve the same as the open flame cooking stew, roasted, boiled, steam function.

seemingly a "party", "round" appearance between the small changes in the industry behind the technology is a major step forward. Galanz Group Executive Director Lu Ji Lie introduced in UOVO microwave oven, and Glanz has more than 20 domestic and international patents, involving enterprises in the industrial design, the core components of the magnetron, intelligent control systems, security systems, and many other innovative .

who have had to "price butcher" show people the impression of Galanz for pricing or more than 3,000 UOVO in the birth of the microwave, but also means that business transformation start.

"Glanz go the road of innovation and development." Lu Ji Lie, "from the market scale, Glanz the end of 2010 the global production and sales of microwave ovens has been more than two hundred million units. now among the world every two microwave ovens, there is a manufacturing Glanz. But if you do not rely on independent innovation, we overall advantage of this large-scale manufacturing, only just settling in size and cost . can not grasp the core technology products, it means that the future of the market may lose the right to speak. "

Lu Ji strong in the eyes of this transformation is not an easy but many years of continuous innovation. 15 years ago, Galanz microwave oven set off the "price revolution", since then into Chinese homes. Since then, Galanz launched the world's first black microwave oven, "Black Edition", the first light wave oven, microwave oven and the first frequency to "Red China" as the representative of a series of both stewed, roasted, boiled, steamed, etc. a variety of versatile cooking mode microwave oven, keep off the field of microwave cooking "feature revolution."

reporter noted, UOVO microwave oven Research Project in 2008, when the financial crisis under the impact of R & D expenditure as a percentage Galanz the proportion of business sales but improved. From late 2008 to early 2009, Glanz overseas frequently shot, on the one hand with a high "buy the dips" International R & D and marketing personnel, on the other hand expand overseas acquisitions, "studied under" goals include the entire appliance industry chain enterprises, the relevant counterparts professional enterprise.

trough insistence, so that in exchange for a sustained harvest Glanz, and UOVO project's research projects in microwave oven at the same time, China has been the first one hatched level of energy efficiency microwave ovens, microwave ovens, and the first light frequency function with the germination of sprouts cooking pot and other innovative products king. As of February, Glanz has reached 1394 appliance patents, including patents for the 143. Different from other enterprises, the core component of the microwave magnetron Galanz is independently developed by enterprises and production. In addition, the independent research of compressors, transformers, electrical wire and other core components has reached the international advanced level.

interview, Glanz has just released out "five-second" period to build seven industry champion of the "champion group strategy." Buds this year, Wang plans to build Glanz cooker, electric oven, electric open water bottles, kettles and other four individual champions, to the "five-second" end of the year, will be the impact of induction cooker, rice cookers, electric pressure cookers and other 3 individual champion.

this year is the "second five" first year, including home appliances, including the current "Guangdong manufacturing" cost, employment, exports, etc. by the increasingly serious the challenges and achieve the "Guangdong to create" the transformation and upgrading, but also need to have the ability to create Guangdong enterprises. Lu Ji, Lie said, "Twelve Five" period, Glanz through continuous innovation to create a scale of hundreds of billions of super-integrated white goods group, for brand owners and manufacturers of all the world competing against the core competitiveness, control of the market right to speak.