NICE Group predecessor was founded in 1968, Five Seven local state-owned chemical plant in Yeosu, a shareholding system reform in 1993, 2001, established the group. Headquartered in Lishui City, Zhejiang Province, in Yiyang, Hunan, Sichuan, Chengdu, Hebei definite, Siping, Jilin, Urumqi, Xinjiang has five overseas production base. Group since 1994 has been China's detergent industry leading enterprises, and laundry detergent, soap, liquid detergent sales in the first three products nationwide in 2005, the world's top eight.
Group employs 10,000 people, 100 million tons annual output of washing powder, soap 30 million tons, liquid detergent 25 million tons, the brand with independent intellectual property rights, including NICE , Eagle is famous, well-known trademarks. Nice soap industry landmark for the Chinese brand laundry detergent industry, carved signs for the Chinese brands, and daily chemical industry in China, "Standard King." The new super-energy, Xili, 100 years conditioner, YOU R YOU I look, Jimmy Lin, Li, words such as brand, market that is subject to consumers. Group's marketing network and improve the country, with more than 50 sales branches and three overseas subsidiaries, a variety of products to Europe, Africa, Oceania, Southeast Asia, the United States, New Zealand and other regions and countries.
"Only to improve your quality of life" is the NICE Group corporate purposes, "Let the world a better place" is our ambition. NICE has a strong R & D team and world-class production and testing equipment, advanced environmental processing facilities and strict production process, modern, digital process management control systems and strict mature for their own management protocols, and 500 of the many well-known enterprises to establish strategic partnerships, product quality and a solid guarantee, has been walk in the forefront of the market.
Water all things without struggle, Naaisili Peoples and success. 40 years, NICE has the characteristics of the water to create a culture, it has inspired people pleated NICE east, toward the "Tomorrow's NICE, NICE world," the grand goal.