● corporate culture is the entrepreneurial spirit, excellent quality, value the pursuit of civilized behavior, the credibility of the image embodies. KFC's high-speed continuous development, thanks to the party's policy of reform and opening up good, thanks to community care and support and joint efforts of all KFC's, but also benefited from the corporate culture of innovation and development. Cold storage ultra-low prices, quality service . For years, KFC has developed a unique corporate culture

● theme idea: people that do their talents, then lift carry Pepsi. Pepsi For men, the rich and powerful enough to seek also. Persistent pursuit of quality products for the contribution to society and perfect service.

● values: Let the quality of writing Kendall human dignity. Quality refers not only to product quality, but includes the product, personality, reputation, and service a full range of optimization and the cultivation of quality culture, quality of environment creation. Personality is the quality of people, human dignity, Kendall not only to reflect the high quality of personal pride and sense of dignity, but also committed to striving to be China's own international brands, by doing some of the cold storage so that the "Kendall" from China brand development for the world famous brand, reflecting the nation's dignity.

● mission: to provide customers with superior refrigeration products and technical services. Kendall customer-centric, the pursuit of product and service excellence. Excellence is to high-quality products to meet customers' real needs and potential demand, and from product quality to the style of work, technical service extends to the manufacture of elaborate, sincere service, to achieve the user at ease, favor.

● vision: to create international advanced refrigeration equipment manufacturing base. Large-scale transfer of world manufacturing to China, coastal areas is increasingly becoming an important international industry transfer base. Senior leadership to grasp the trend of world economic development, and to create an internationally competitive, advanced refrigeration equipment manufacturing base for the vision, efforts to achieve international brand Kendall

● talent: be tolerant to diversity, so that dragon off; Qianzhou compete, either heroes rushed. The company's talent has two meanings: First, recruit foreign talent, in Kendall's platform style show; the second is not the only pro-only CD Yin, people do their best, only the best wisdom.