Tenet
○ advanced technology to provide first-class products, to provide reliable, fast, green transportation equipment, tools, build a diesel locomotive industry pioneer in social responsibility.

vision
○ efforts to create "first in Asia, world-class" diesel locomotive and proprietary manufacturing technology to extend the industrial R & D base, bigger and stronger doing fine Qishuyan.

core corporate culture, brand core
○ core corporate culture of "responsibility." The state, society, shareholders, customers, employees, Qishuyan company holds an inescapable responsibility. This responsibility is reflected in the country establish a national brand for the community to create value wealth for shareholders to win lucrative, to provide users with quality products, build a development platform for the employees.
○'s brand core is also a "responsibility." Provide users with comfortable, safe, reliable products in the Southern Qishuyan Locomotive Co., Ltd. solemn commitment.

ideal
○ lead the industry trend, striving for world-class.

core values
○ drink from the source, the creation of shareholder interests;
user first, and customers to achieve win-win situation;
people-oriented for staff to share success.

values
○ person's value is higher than the values - employee satisfaction;
social value is higher than the profit value - the community satisfaction;
user value is higher than the value of production - to customer satisfaction;
team's value is higher than value of the individual - for business satisfaction.

entrepreneurship
○ South Qishuyan Locomotive Co., Ltd. with the responsibility first, promote honesty, dedication, innovation, beyond the spirit of enterprise.
Integrity - an honest man, honest work, and trustworthy business, honest and reliable.
Dedication - dedication, hard study, perseverance, perseverance.
Innovation - willing to create, pioneers, forge ahead, the pursuit of excellence.
Beyond - to establish a benchmark, the courage to break and striving for excellence, never give up.

work style
○ South Qishuyan Locomotive Co., Ltd. to pursue pragmatic, efficient and promote novelty and speed, realistic, excellent style of work .
Novelty - while continuing to innovate.
Of speed - quick thinking, quick action.
Realistic - down to earth, efficient implementation.
Seeking excellent - excellence, never-ending.

philosophy
○ international integration, striving for excellence, integrity and fine business, bigger and stronger.

management philosophy
○ system to create harmony, to enhance management performance.

safety concept
○ indefinite extension of the cycle of the accident, unlimited reduce the probability of the accident.

market philosophy
○ thoroughly after take, win-win with customers.

product development philosophy
○ sacrifice the best, and create better.

quality philosophy
○ lean manufacturing, round after round of zero-defect process.

Talents
○ everyone is talented, the best use.

service concept
○ user is not wrong.

company's image language (core slogan)
○ era train car to create the South (New CSR New Creation)
○ win-win situation with customers, with the world