for customers to create health and create wealth for shareholders

create opportunities for employees create benefits for society

real: The essence of business purpose, by Ma Ying-long operation, so that various stakeholders to achieve sustainable, equitable, to maximize interests, constitute a solid platform of interest.

logic: business purpose consists of four aspects, closely linked with each other. Its inherent logic is only for customers to create a healthy, in order to achieve the wealth of shareholders value, and thus to provide staff development opportunities, and ultimately social benefits.

content: interests of diversification; the pursuit of long-term interests of; distribution fairness; maximize the return on investment.

history" to really repair the heart, to xiu is "The philosophy is Ma Ying-long 400-year cultural heritage of the crystal. Man is sincere, hard-working practical work.

true "is really the first spirit." Concocted medicines are advised to exercise realistic wood materials, and acted to ensure sincere when, seeking signs of the times to treat people of faith, learning to explore When the essence of truth in order to discuss the study in order when the insights, the evaluation concluded in order to be realistic.

ground "ground is the first method." Inf, a hard, a harvest. Any way, no matter how sophisticated, must be ground as a starting point. Do anything, be sure to diligent efforts, be sure to down to earth, be sure to meticulous, be sure to self-improvement.

content: value of the direct expression of creativity, innovation, contribution to progress, indirectly expressed as the various interest groups have received the greatest sustainable and equitable value of the interest.

meaning: EPP is the intrinsic value of the business requirements. Enhancement can be achieved is a measure of corporate value and personal value of the main criteria.

key: focus on the balance of emphasis on efficiency and effectiveness of the ratio of inputs and outputs and focus on the incremental contribution to the assessment

sound coordinated development
management coordination
· establish the scientific concept of development · focus of interest, operating elements , viability of the co-ordination · for long-term benefits, the pursuit of sustainable development · stable, practical, balanced in all aspects of the relationship between the

sound
· respect for the law, against speculation and scientific decision-making · commitment to sound financial policies, the pursuit of effective The operating results · to quantify the control as the primary management tools, communication and coordination as a core management areas

Rabbit spirit of Ma Ying-lung, Long show a lofty apartment ideals and strong convictions, the persistent pursuit, found the law and thus to control the law, the times, dealing with man and nature, man and society. horse show the down-blending to be accommodative in mind Jide thick line, while respecting the law conform to the law, a man is sincere, hardworking and practical work. should be , the dragon and the horse echoes, blending show a tolerant, pious character and steadfast, energetic, uplifting spirit to the combination of lofty ideals with a combination of practical work hard.

Mayinglong advocate " Ryoma spirit ", is the pursuit of horse Sandefan and echoes the spirit of the dragon, the pursuit of behavior and ideas, pragmatism and the retreat of the unity, the pursuit of harmonious relations between Heaven - physical health, the so-called Heaven; pursuit of interpersonal harmony - mental health, the so-called benevolent love.