Changhong was founded in 1958. from the military a career, TV Industrial, to expand the diversity of electronic information has become a set of military, consumer electronics, the core device development and manufacturing of integrated multinational corporation, globally competitive and forward the information content and services home appliances providers advance. Currently, the Changhong brand value of 70.569 billion yuan.

In recent years, Changhong innovation-driven, continuous improvement of core technology innovation, innovation management, enhance business vitality, and actively promote industrial restructuring, industrial patterns enrich , advance key components, the core component areas, vigorously implement the brand strategy of internationalization, constantly enhance enterprise competitiveness.

present, Changhong is in full swing to promote the manufacturing industry to upgrade, service transformation and globalization of development, adhering to the "employee satisfaction, customer satisfaction, shareholder satisfaction" business purpose, adhere to "responsibility, perseverance, innovation" the spirit of philosophy, with the brand, technology, human resources, marketing, and service strength, Changhong adhere to the "happy to create C Life" brand proposition to consumers to create clever (Clever), comfort ( Comfort), cool (Cool) life, the world's respect and trust of the enterprise group.