Yantai Xinchao Industry Co., Ltd. was founded in 1985, conducted a joint-stock reform in 1989, the period November 1996 approval of China Securities Regulatory Commission in Shanghai Stock Exchange under the "fashion industry", stock code "600777." As of December 31, 2010, the company's total share capital of 62,542.3279 shares and total assets of 4.621 billion yuan, net assets of 1.965 billion yuan, of which attributable to equity holders of the net assets of 12.50 billion yuan.

company currently consists of three branches, 13 subsidiaries, five Sun Company, shares of three companies . After years of development and industrial restructuring, and formed a real estate development-oriented industries, while the building, cable, machinery manufacturing, tourism, import and export trade, textile and other industries diversified business structure.