Core Mazda6 and the cumulative sales of more than 500,000 wings

NEEDHAM, Massachusetts, has recently been the strategic offensive, FAW Mazda Adds news. Starting from April 2003 sales, as of the end of 2010 12, FAW Mazda Mazda6 senior duo and Core wing breaking 500,000 cumulative sales threshold of success, a senior vehicles 500,000 new members of the club.

, general manager of FAW Mazda Motor Sales Co., said the hill was Erlang, "Mazda6 and the Core-wing cumulative sales exceed 50 million units, which not only shows, FAW Mazda 'fists strategy' embodied in the precise product positioning and reasonable distribution of products with great success, on the other hand it means, FAW Mazda vehicles in the areas of senior leadership position in an increasingly consolidated, this further leap forward for the future development of the foundation. "

< P style = "TEXT-INDENT: 2em"> It is understood, FAW Mazda's "fists strategy", namely through the Mazda6 and the Core-wing position, pricing, segmentation, the formation of high-class car market trend attack from top to bottom: flagship Core-wing type with a complete product line, high-value sense and cutting-edge technology, to establish high-end brand image, high-fat high-class car market forces; classic cars Mazda6 Zeyi high cost advantage, the leaders established the status of entry-class car and leaned over the next attack mid-size car market.

FAW Mazda relevant person in charge of marketing in 2010, Mazda6 and Core-wing have continued strong market performance, product lines and constantly enrich the Core-wing not only bear pulled up the strategic role of the brand, but also the progressive realization of the jump in sales at the same time, Mazda6 also successfully achieved the outbreak of market share and sales growth, achieved monthly sales of thousands of remarkable achievements. Both products both segments, but complementary, making the FAW Mazda vehicles in the senior market with the unique advantages of both ways repeatedly occupy the high-class car market share in the highlands.

Recently, FAW Mazda and effort to launch 2011 Mazda6, stylish appearance and the dynamic bend strength of the king's control, continues the powerful strength and Mazda6 brand vitality throughout the country have recently appeared in the 2011's consumption boom Mazda6 Mazda6 also reflects the strong market competitiveness.

to industry experts, with 50 million units sold threshold of a breakthrough and the 2011 Mazda6 listing, Rui wings and a synergy effect Mazda6 will be further enlarged, FAW Mazda's "fists strategy" will no doubt become a high-class car market in 2011 about the pattern of core strength and focus hot spots.

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