building and innovation with competitive Fasten culture
corporate culture as the twentieth century, a new management theory and twentieth - century, the main current of the management, is in the ascendant roll forward. Practice has proved that corporate culture is the key to success in this, the culture of today is tomorrow's economy. Jiangsu Fasten Hongsheng Group Co., the reform and opening up 28 years, creating an average annual increase of 30%economic leaps and bounds of achievement. Hand rope from a small factory became the largest metal products industry group, with the growing scale and overall strength of the rise, enterprises have become the industry's only national companies, national key high-tech enterprises, the National 500, for 18 consecutive years ranked first peer, the world's front ranks. Facts show that Fasten to the rapid rise over the past 20 years, in addition to the reform and development environment, the important thing is to keep building and innovation, thanks to a competitive corporate culture.
First, the image of construction and innovative corporate culture, showing a competitive advantage.
Corporate image is a symbol of their overall quality of the external appearance of the enterprise to its own business purposes, product quality, service quality, management, corporate reputation, quality of staff, Factory Appearance, brand and special marks in the mind of the consumer society and the formation of the overall image. Create a good corporate image is an important aspect of corporate culture. At present, shaping the corporate image, enhance competitiveness, cohesion, becoming more and more competition in modern business strategy. Corporate image is the essence of the company's credibility. Reputation by the product reputation, business reputation and service reputation composition. And product quality, service quality is a reliable guarantee for the corporate image and a solid foundation. Corporate image through its corporate philosophy of the invisible employee behavior, product quality, service attitude, a sense of corporate logos and other images can appear on the market, and ultimately the time to accept the market EVALUATING consumption activities. Reputation above all else is the development of socialist market economy is an important principle that must be followed. Market economy is a competitive economy, but also economic cooperation, are inseparable from prestige, loss of reputation, lost a collaborative relationship, and no competition to speak of. Therefore: shaping the image of the business process, we firmly adhere to the principle of the supremacy of credibility. "Honesty", "trust" based, in line with the user for the parents of the "ruthless competition in the market, to establish friendship relations between users." Efforts to improve product quality, attention to service standards, brand strategy and effective business management to explore every possible means to customer satisfaction, allowing users to generate a sense of trust in the user and establish a good reputation in the competition to create a good image.
Corporate image is the manifestation of culture. Shaping the work of a high intelligence, high culture and process information, if a business is not a good environment for enterprise development, there is no ability to predict and anticipate not look far-reaching business ideas, the workforce is not highly civilized, it would not design and corporate image shape. Implementation of the corporate image strategy must focus on the characteristics of the enterprise, closely around the production, management, development of the whole process, refined, summarized, and examine the external environment to absorb nutrients, and gradually establish a distinctive image of the individual. Jiangsu Fasten Hongsheng Group Co., Ltd. has always been based on the starting point, the pursuit of high goals, advocate "the needs of users, our pursuit," "product quality is the image, the image of the nation exports," "Technology is tomorrow "" strict management, fine, deep, real meaning is, "" For plastic brand, brand-name people will be plastic. " Continue to effectively promote the business to a new level shaping, which has won customers and win the hearts and won the domestic and foreign markets. Shaping the work is a dynamic process, it is bound to promote the development of enterprises in adapting to changes in internal and external environment and corporate culture development, and continue to be innovative, improve and forge ahead, in order to have vitality.
Second, the construction and intellectuals of the innovative enterprises, foster competition team.
In a market economy, the market is a battlefield. Fasten people think that in today's competitive society, the survival of the fittest, natural selection is an objective law. Companies hoping to succeed and avoid failure, only on their own. Over the years, the company will always be people-oriented approach to manage the factory, put the primary schedule, melt in all aspects. First carefully grabbed from the people, through the wide open road and the only multi-channel training personnel, gathering and created a complete range of professional support, both have the dedication to develop innovative, high-quality scientific and ethical management team, 27%of total employees. One doctor, master more than 60, technological progress become the backbone of innovation and development and an important pillar. Also attaches great importance to cultivate team spirit, to "work for tomorrow," as a guide, according to the noble cause to pursue, promote "When the team qualified, a qualified master," "consensus, mind, force," "everyone together to open ship "," unity and hard work, striving for excellence, "" competition, progress, gaining the upper hand ", forming a unity to forge ahead of the good atmosphere, leading members have a shared belief in the cause above all, easy to learn, unity and hard work, consensus, mind, force, work, strict, detailed, deep, real, scientific and democratic decision-making, honest and clean life, is full of good leaders to develop dedicated, good teachers and military forces is a good commander. In the "example" under the influence of power, has Fasten like a huge magnetic field, embodies the heart of thousands of employees, to promote the three civilizations rolling forward, to create a civilized unit of Jiangsu Province ten consecutive winning.
Third, the carrier construction and innovative corporate culture, structure competitive platform.
Corporate culture, corporate culture, life is an integral part of and the performance of one of the ways. Active in colorful, healthy mass culture and art sports and entertainment events, is the spiritual needs of enterprise workers, it can improve people's spiritual realm, to resist unhealthy thinking and spread; can close relationship between cadres, strengthen the collective sense of honor and business cohesion; the people loved the form of increased corporate reputation, corporate image building; also cultural life of the bridge to strengthen cooperation with enterprises, the connection between users and communication, enhance communication and friendship, to promote enterprise development. Jiangsu Fasten Hongsheng Group Co., Ltd. considerable attention to corporate culture and innovation, organizational staff active in a variety of distinct themes, content, healthy, diverse, inspiring cultural and sports activities; one institution-building, set up by Man United, Association for Science, Technology Association, Enterprise Association, Association for Quality, Policy Research Council, the old staff associations, clubs, brass bands, large percussion troupe and other organizations, under the unified leadership of party committees around the corporate vision, goals and the pursuit of economic efficiency, to carry out a variety of activities. Second, attention to a small area of the factory environment, calligraphy and painting from advertising, one hundred reported promenade, to green and beautify the standardization, the formation of deep culture. Third, strengthening the building of positions, do a factory newspaper, radio, blackboard, exhibition room, library and organize a variety of reading activities, speaking engagements, a variety of game, action game, "dual culture" competition, quiz, marathon relay, etc., active cultural life, strive to inspire morale. Fourth, "to the text will be friendly to the media arts for the" purpose, often with associated enterprises, in cooperation and cultural exchanges between users, development of friendly activities, greatly enhancing the company's condensate together to promote common business from top to bottom, concentric, together at the same time also staff a good cultural atmosphere has been beneficial education.
Four, building style and innovative corporate culture, achievements competition rules.
Professional ethics is to engage in certain professional staff in their specific work, labor positions should follow the moral values and norms of behavior, the sum is one element of corporate culture. In the socialist market economy, strengthening professional ethics, is to achieve business management and live by the unity of the market economy to a higher level, an important part of the development of high-grade and means. It will help promote economic reform and orderly and healthy development; help purify society and building a socialist ethics; help to improve the ideological and moral qualities of workers, foster the "four" of the workforce; conducive to good behavior to mediate the internal and external business relationships, improve production and management for enterprises to play an active role. Here talked about morality, is the ethical behavior of business groups in the construction. In the network and the rapidly changing information age today, in addition to have the courage to break the old corporate philosophy, management practices, access to new breakthrough approach to management, but also requires companies to group with a changing external environment with the flexibility of the ability to compete . The 21st century, more international, high-paced, ever-intensifying competition situation, to strengthen professional ethics, business style is particularly important contribution. Jiangsu Fasten Hongsheng Group Co., Ltd. are able to continue to success, glory, their experience is one of professional ethics will always be institutionalized, standardized, and often grasp new, and relentless effort to become sustainable power. One is to strengthen the education system, except through meetings, training, exhibitions, broadcasting and other forms of multi-channel education, has also set up the factory and hundreds of philosophical achievements, and distinctive signs, slogans card sharp spiritual atmosphere. Second, the achievements of corporate style, professional code of ethics, code of conduct for staff, strict manage the factory, according to the law factory. Third, establish incentives, rewards and punishments to increase efforts to promote excellence in competition activities in depth. Fourth, establish a monitoring mechanism, the implementation of supervision by the masses, the formation of rousing good atmosphere. After a long train, built - support good ideas, technical precision, work style, strict discipline, to fight a hard battle staff. Proven achievements of professional ethics, professional ethics education, an important and indispensable ways and means, it can make employees self-education, self-discipline in a clear direction, figuring wrong. Emphasis on enterprise system, corporate culture is an important element of culture.
Market competition, competition in the final analysis, competition for customers, competition among modern enterprises, to a large extent the performance of the corporate culture of competition, an enterprise's business ideas, business ideas, business policy, business strategy, all reflect the corporate culture. A corporate image, external reputation and influence, all reflect the corporate culture. Therefore, the corporate culture is an effective means for economic growth, enterprise inexhaustible source of wealth, is the primary factor in corporate market share, is to enhance sustainable development of the important support. Construction and innovative corporate culture far-reaching, very promising.