Company Culture - Shanghai Kinlita Chemical Co., Ltd. - Cardofcom
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Company Culture

mission:

making power to add luster to achieve !

value system:
corporate guidelines
Kinlita career, not just a minority interest, and also the interest of all employees, as well as social lies. Therefore, the vast majority of employees will certainly cause Kinlita recognized and followed, will certainly gain the broad understanding and support. Thus, we have the ambitious goal of achieving Kinlita solid foundation
core values
respect the facts, to obey reason, people have the same benefits
Vision:
among the top five of China's industrial coatings
the company's strategic objectives:
to optimize existing technologies and products to to provide customers with value-added products and services to create Kinlita brand, consolidate and develop the automotive paint market, to expand the auto, machinery, light industry, household appliances, electrical, paint and building materials market, timely introduction of new technologies and development of coatings new products into new markets, well, bigger, stronger industrial coatings, for 2015 sales of more than 1.5 billion yuan in 2020 among the top five of China's industrial coatings line.
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strategic approach:
people-oriented, market-based,
technological innovation, quality service,
scientific management, strategy development,
growth enterprises, contribute to the nation.
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