Recently, Glanz live electrical business major news broke, Glanz production and marketing of all live electrical integration of resources, heavy formed a new industry group. The new orientation of life electrical industries for the championship group, then released to the outside world, "second five" to create 7 Crown "champion group strategy."

under the "Champion Group Strategic Plan", 2011, Glanz will create the bud king pot, toaster , will open the bottle, kettle four individual champions. To the "five-second" end of the year, in the electric oven, electric kettle, electric open water bottles, pot bud king products based on the four individual champions, Glanz life will create electrical industries, including induction cooker, rice cooker, electric pressure cooker, including a total of seven championship title group category. This is the only microwave Galanz become a world champion again after China sent forces to start the championship action.

"Champion Group strategy" to build 7 title

Glanz life of electrical appliances in the industry has been "active offensive" and known in the prices, new products frequently have surprise.

"life After the founding of electrical industries, will immediately launch "an upgraded version of an active offensive strategy", in the completion of the whole industry chain of product development, raw material procurement, production and warehousing, sales promotion, and many other aspects of vertical integration and optimization of resources, the Glanz life of electrical appliances will substantially increase offensive capability. "new electrical industries Glanz, president of life can be based, said Zou.

It is understood that 2010 Galanz small appliances in China sales rose 30%, will open the bottle has been made the first sales industry, and research and development of buds alone, the king is burning and the oven sales reach a global first. On this basis, during the Twelfth Five Galanz strive to achieve the king pot buds, will open the bottle, electric oven, electric kettle, electric pressure cookers, rice cookers, induction cooker 7 individual champion, champion of small household appliances group miracle. In fact, electric pressure cooker 2010, Glanz growth rate has been highest in the industry sector top.

Champion product line to follow, "P & G mode"

"Glanz life Electric Industrial Group has decided to speed up the construction of technical centers, and continue to research the market, understand the basis of demand, research and development of new products to meet consumer preferences in order to quickly adapt to the Chinese market trends and changing needs of Chinese consumers. " New Life Electric Glanz, general manager of the Chinese market, said Hu Xinwen.

According Galanz life electrical industries have established production, supply, marketing of the annual support plan, increase product development, design efforts. To this end, Glanz life electrical industries to staggering R & D engineers, 200 scale, in order to ensure that the new Top Ten series models 223, superior products, fully support the life of electrical appliances in China's sales and marketing.

cited in particular a lot of attention is Galanz in a variety of new product lines, selecting a single focus on the promotion of key products. The success of the king bud pot for this model has accumulated a large number of experiences. Pot to shoot the king "will germinate the rice" as the signs, the use of its unique selling proposition, tangible benefits for consumers, a market influence. Glanz will focus on products such unity known as the "champion products." By Champion Products, and gradually achieve the overall winner, this strategy will undoubtedly make people think of Procter & Gamble.

"title China Tour" sprint to the throne of Champion Group

industry forecast said that demand for small household appliance market in 2011 is still bullish, including rice cooker, induction cooker, electric oven, electric pressure cookers, soybean milk machine small household electrical appliances, including the impact of Chinese market is expected growth rate of 20%, the impact of 45 billion yuan market sales. The industry concentration further. Therefore, only the leading brands like Galanz have the ability through business management, resource integration and other means to pass on the cost pressure, quality products to attack the market, and increase efforts to carve up market share, while the number of no-name will be forced out of the market.

"grid Lanshi life electrical industries adjust the organizational structure has been basically completed. the new year, we will "win in China" as its theme, launched massive caravan of 10,000 farm activities, in-depth market towns across the country, built in the channel market Glanz characteristics of the "ultimate distribution", the overall development of the Chinese market, to the throne sprint champion group, the goal is to create a leading integrated leading rather than just a new type of small household appliances share of the aircraft carrier. "Galanz life of electrical appliances, general manager of the Chinese market Hu Xinwen said.