microwave oven is square, but also is round!

2 21, the Guangdong Galanz Group Co., Ltd. held a press conference in Beijing, was first introduced round, smart covered microwave cooking Kai furnace, causing global brands and consumer concerns, product week video click-through rate of over 80 million times. Galanz the shape of small changes in one fell swoop overturned 60 years of a square microwave oven, side opening of the tradition, embodies this "microwave Empire" continuous innovation, the pursuit of "wisdom made" purpose.

last year, Glanz has been mounted microwave oven is the tenth world champion for three years upon the throne, the world 400 million users in the microwave oven is used in half of cells Lanshi products. A private enterprise, competitive in the global appliance market continued to lead, secret? Galanz Group CEO Liang Zhaoxian simply with two words: "innovation." Focus on innovation and development, the Group established more than 100 experts from the technical innovation office, to "research, reserve generation, application generation," always maintain the leading edge industry technology.

mission is to innovation, Glanz led a microwave oven and a revolution in the industry 15 years ago, setting off a microwave oven "price revolution, "millions of households into China from the microwave; 12 years ago, the availability of its first black microwave oven," Black Edition "to open the world's white goods" color revolutions "; 10 years ago, introduced the world's first light wave oven, accelerate the heating of the "light revolution"; 8 years ago, introduced the first variable frequency microwave oven, causing energy efficient "frequency revolution"; 3 years ago, the launch of "Red China" as the representative of a series of both stewing, braising, boiling, steaming, and other all-microwave cooking mode, start the microwave cooking "feature revolution." Last year, China launched the first Galanz a series of energy-efficient light frequency microwave and the first microwave oven, microwave oven industry, triggered a new round of "energy efficiency revolution."

years, Glanz committed to the core of technological innovation, with an annual R & D investment accounted for 5%of GDP, fully mastered the core technology of white goods and core self-supporting capacity. Glanz independently developed the magnetron, compressors, transformers, electrical wire and other core components have reached the international advanced level, which developed an energy efficiency leader super series microwave, high frequency microwave light, fluorine-free high-speed fixed air conditioning, inverter air conditioner inverter technology, cooking functions with sprouting buds Wang burning appliances such innovative products as the world market leader.

date, Glanz has patented 1394 appliance, including 143 invention patents, the world's first electronic oven, light air-conditioning, radio and microwave ovens a number of international patents. The next 5 years, Glanz will increase manufacturing, research and development and promotion of low-carbon economy, through new technologies, new materials, new energy development and application of greatly improve product quality, will increase the solar energy, electric hybrid, health classes, and other emerging information appliances product development efforts. Lu Ji Lie Group Executive Director said: "It is difficult to innovation into productivity, transforming man's happiness is more difficult." Glanz firmly opposed to science and technology "hollow, conceptualization, rare" and try to make science and technology "to life, for the benefit of the people, moving customers. "

recent years, "to concentrate on manufacturing" Glanz pushing manufacturing to the "wisdom made" transformation.

2008 year by the international financial crisis, many companies cut the Pearl River Delta, layoffs, is the conservative therapy, shrink Front, or difficulties, homeopathic transformation? Glanz did not hesitate, choose the latter. Galanz overseas frequently shot with high-priced "buy the dips" International R & D talent and marketing experts, spare talent pool for technical innovation, and expand overseas acquisitions, integration Industry chain. This year, Glanz not only stabilize the job, but also created a sales revenue up 30%of the record. Galanz Group deputy general manager of air-conditioning industries Ouyang Bo said: "When the industrial environment in the doldrums, we accelerate the transformation and upgrading, from supporting the production of others into supporting the production of others for me."

after the financial crisis, Glanz start "comprehensive leading" white brand strategy to accelerate to the "wisdom of Chinese-made" transformation "of the cage for a bird" to strengthen the independent innovation; "expansion Zhuang Bird Cage ", based on sufficient technical reserves and advanced industrial base, a diversified leader in integrated strategy, in improving management efficiency, according to responsibility, specialization, breakdown of the operating platform to build more R & D platform management platform for enterprise energy burst out beyond imagination.

Now, Glanz not only benefit the world through the microwave ovens, air conditioners, refrigerators, washing machines, dishwashers and electric oven, rice cooker and so Chi sales world. Glanz is a "Made in China" to "Chinese wisdom made" the backbone of transition, through technology, systems, management, innovation and upgrading to achieve the brand continued to lead and comprehensive lead.