1 17, Hisense Group and the number of media in Qingdao, China signed a strategic cooperation agreement, the parties have agreed in Internet TV, broadcast networks for next generation (NGB) for interactive digital television products, the use of platform, content services and operations to reach a comprehensive letter of intent, and in the capital reached a substantial level of cooperation. Chinese media will Hisense several millions each year to provide the content of Internet television services, the number of NGB Hisense media as China's technology market, service providers, to develop the country tens of millions of users NGB potential market for interactive television.

Zhou Houjian chairman of Hisense Group, China Media Network Ltd chairman several Qiang Cao attended the signing ceremony, conference, several of China Media Network Ltd chairman, said Cao Qiang, the cooperation is mainly based on the basis of three aspects: First, the development of common industry optimistic about the triple play, in this context, network, interactive , the service will be the core of the development of the multimedia industry. The second is the construction of triple play chain, industrial chain division of roles important than ever before, each chain link has to be professional, competitive, influential and responsible corporate brands to participate. Third, the number of Hisense and Chinese companies are committed to technological innovation and advanced technology for the industry to maintain the sensitivity and concern, to provide users with the best products and services. Currently, the new three-screen media, the amount of reserves, the Chinese number of 5 million hours of online content, and 50 million hours of non-online media assets. Invested several hundred million dollars a year purchasing the same time independent radio drama, and cinema blockbuster hit series, making it the content of fast, fresh, good-looking. The introduction of HD content at the same time, the Chinese number is also at any cost. Recent collaboration with the Discovery, to provide users with all kinds of wonderful documentary programs explore the documentary category.

Hisense side that strategic cooperation is the layout of the triple play Hisense important step in the strategy. Hisense flat-panel TV sales of the first country for seven consecutive years, Hisense will future intelligent development of television as a core strategy to provide users with better audio and video experience and a variety of value-added services, is Hisense commitment to users. To this end, Hisense earlier formations, Hisense set up in 2008, the media company, specializing in "high-definition interactive television platform for integrated business operations," "intelligent television operating system", "cloud computing platform" product development, and actively Find influential domestic content providers and service providers to cooperate for Hisense to provide better service to users, while, Hisense Group has three other provinces of Hubei and domestic radio and television networks signed a strategic cooperation agreement to provide "comprehensive high-definition interactive TV business operations platform "products and technology services. The number of China is the most influential media companies, content providers and global major has established close cooperative relations, now at nearly 400 partners, forming a powerful content alliance. Sony, Huacheng, median Hairun, China International Television Corporation, MBC, TVB, SBS, Universal, strong and so is China, as the number of the first partners to maintain a good working relationship for many years, which industries that Hisense good complementary.

number Hisense China join hands to bring the triple play opportunity under the new layout The two sides agreed to jointly expand the domestic broadcasting market for radio and television to provide a full range of services, to achieve multi-win-win situation and create a new chapter in triple play.