If you do not have the technological innovation initiative rights, in large open markets can only get the "profit"; in order to get "huge profits", we must increase the long-term investment in technological innovation.

Hisense forward to promote the most fundamental driving force of our own and hinder progress Hisense culprit is our complacent, arrogant, complacent inertia.

quality deciding the fate of both, but also on behalf of corporate character.

market competition is a never-ending war, close to the market, marketable products is the most powerful weapon; the strengthening of capacity for market development and rapid response capacity, market competition to win is very important.

a person with a sense of responsibility is the most basic and most important quality.

a responsible cadre or leadership to be successful in business conferred his career.

Hisense is a business, is an undertaking that requires hundreds of thousands of people for generations to the success of Hisense.

Hisense idea :

Mission: dedicated to electronic and information technology research and application, with excellent products and services to meet customer needs, improve the quality of life of human society.

corporate vision: build a century Hisense, creating international brand.

Enterprise character: honesty, integrity.

entrepreneurial spirit: respect people, professionalism, innovation and efficiency.

Enterprise style: strict, vigorous and resolute.

Quality Concept: Quality can not make a prospering business, but it can make a loss for both companies.

Technology Mission: technology incubation industry, to ensure the advantages of the original, science and technology human services;

marketing idea: technology leads the market, speed of preservation technology;

brand idea: The brand core values - is a technological innovation and relentless pursuit of product quality

international concept: thinking international, international brands, international competitiveness

services: customer first, fair service

pledge: day commitment, and trust of years

< STRONG> values:

"create a perfect, social services," is the total values of Hisense, Hisense all business activities is the highest standard. Hisense person to revitalize national industry, with a high degree of social responsibility and mission, Hisense to serve the community to return to the community, based on the community.

"to create the perfect" covers create the perfect product, perfect service, perfect life, perfect layers of meaning in life. Hisense labor in the production process, the pursuit of beauty, love of life, financial injection into a product in each, and through it to offer quality service to the people, so that more people in the use of Hisense products, enjoy Hisense service of process, truly feel the presence of a United States to obtain a kind of beauty to enjoy, in order to guide consumers and the entire community love the United States, the pursuit of beauty, create beauty, and this is the true meaning of Hisense to create the perfect.

"social services" is the cause of the ultimate goal of Hisense. Life is only in serving the community in order to sublimate the creative process, companies are only in the service society can develop, grow, in order to show the existence of business value and meaning to life. "Service" not only in the Hisense and society, Hisense and consumers, but also in various functional units within the Group Hisense Group and its subsidiaries, and that means Group subsidiary services subsidiary for the production of various functional departments, marketing services, on a process for the next process services, social services throughout the Hisense.

Therefore, "to create the perfect, the service society" is every Hisense's code of conduct.

sense of team

enterprises are workers, Hisense's rise and fall with each employee's personal the interests of solidarity.

plant my glory, the plant failure is my shame. We only have a small home business a good, strong, and employees can continuously improve the material life and enhance the spirit of taste.

Therefore, in today's fierce competition in the market, Hisense staff only unity, cooperation and sharing weal and woe, united, to a heart like, an effort to make, to enhance their combat effectiveness, so that enterprises invincible.