Haier's brand philosophy is "creative life"

recently, India has an authority of the consulting research firm Trust Research Advisory (TRA ) conducted a brand study, the local nine major cities of 16,000 brands survey carried out 10 million copies, and published a paper entitled "brand trust reports, the Indian study, 2011" (The Brand Trust Report, India Study, 2011 ) study. This is an observation from the Indian perspective to a report from the trust capacity, positive perception, ability and other aspects related to the leading brands in India were ranked. From the ranking results, Haier in the "most trusted brand of India 50" list in at 19th, is the only Chinese brand selected, and the leading home appliance brand in the local Indian Godrej (22), Onida (34) , Videocon (42), and the world famous brand in the field of consumer appliances.

consumer brand trust and brand exposure to the soul. It will be competitive with the brand, awareness and the development of global growth. The purpose of this research is to understand the true definition of what elements of the brand, these elements can meet consumer expectations. Meanwhile, TRA company CEO N Chandramouli said: "The results are in each of these brands on the basis of trust made."

Haier selected note Haier implementation of localization strategy in India has achieved good results. Haier in January 2004 to enter the Indian market, and in 2007 acquired a local refrigerator plant in India, launched India's first manufacturing base.

also mentioned in their report: "Haier India, the factory started to produce innovative products, these innovative products to meet the daily needs of consumers specifically designed . Haier's brand philosophy is 'creative life', from Haier user's lifestyle. Every product is designed to provide comfort and innovation and development. In addition to providing products, Haier has also special emphasis on services, and thus the user established close links. At the same time, Haier also offers environmentally friendly products, which further increased its value in India. "

Haier in the global market every step

While Haier is now a global brand from its own strategic objectives of a certain distance, but has been in the local market at every step, everywhere. For example, after 11 years of efforts, Haier in the United States more than 40 million units sold home appliances to achieve the birth of one every three minutes, the success of Haier users; in Europe, strengthening the community through the network users Haier viscosity, focused high-end products, a local of high-end brand; in Pakistan, the Middle East and other emerging non-market, Haier brand become the first choice for local users, which ranked first in the industry; high-end villa customers in India, over 80%of users have expressed high-end refrigerators Haier very satisfied, said the Haier refrigerator will not only bring convenience to their lives, but also enhance the taste; in Japan, Yin Haier differentiated products to meet the needs of local achievements in home appliance superstore giant BIC CAMERA to see cooperation between the two sides broad prospects outside the shop in its "brand wall" on the huge light Haier Logo, 37 international brands, Haier is the only brand from China. Through this all local small victories, small victories can plot for the victory.

global leader in innovative business models Haier White

2010, Haier had demonstrated the leader gesture: towards a global turnover of 135.7 billion yuan, an increase of 9%. Of which exports and overseas sales of Haier brand 5.5 billion, 26%of total turnover. Annual profit 6.2 billion yuan, the profit increase is an increase of 8 times earnings. At the same time, Haier's brand value to 85.5 billion, for 9 consecutive years ranked top most valuable brand in China. Euromonitor International (Euromonitor) The latest data show a large white goods to Haier's global market share of 6.1%of the world's first reelection again. In addition, the United States, "Newsweek" (Newsweek) website top ten innovative companies in the global appliance enterprises, Haier only selected, the report on the evaluation of Haier, said: become an innovator in providing low-cost products is not because , but the innovative way to help the user to do all you want.

in the path of creating global brands, Haier has been innovation. 2010 is the more competitive global home appliance industry in the year overseas Chinese brands accounted for only 2.9%, while the share of Chinese brands Haier accounted for 86.5%, meaning that export overseas Chinese home appliance brand, 10 Taichung 8 Taiwan Haier manufacturing. In "Made in China" the overall strength of the case is not strong, global brand Haier create long way to go. This requires a sustainable system to support, therefore, Haier is exploring the Internet era, people adapt to a single one win-win model for all employees taking initiative and create value for customers, so that the user Haier world's most trusted friends.