12 22, United States, "Newsweek" (Newsweek) website top ten innovative companies in the global appliance enterprises, Haier only selected. This is the Haier brand reelected after the global white goods, access to another global recognition. If the brand is the world's first white "fruit", then "world's top ten innovative companies" is the "cause."

Report said: "Innovation in the final analysis is in two parts: the creation of something and make people want it. These ten companies Shide both Kansi very simple. This Ten performance this year in both striking and business is booming. Some of them are successful with the reputation of the brand loud, the other by overcoming great obstacles to Deus Ex. American consumers each year as the face of business They offer numerous products and services, but they eventually choose to abandon the rich contributions of other portfolio companies. an innovative business or brand is always continued to emerge out of a growing number of boutique dedicated to consumers and allow consumer who willingly buy them, so that the whole shopping experience memorable. This ten companies also did a great job this year, the occasion of the end of this year, they have access to the capital to be proud of, and there will be more dedicated. "< BR>
reported in the evaluation of Haier, said: "Haier is not cheap with innovation to provide a small refrigerator, microwave oven and air-conditioning, but rather rely on innovation to meet the twenty-year-old modern city needs, and almost controlled wine cooler, portable washing machines and dishwashers table market. the beer machine market share growth, price is not cheap, seems to be designed for specific populations. "

age of the Internet marketing enterprise fragmentation made the demand for personalized, the original enterprise as the center into a user-centric, large-scale manufacturing enterprises must become the model for mass customization, from the original First find the user-made products become the first to create a user of recycled products. In this context, the traditional business "production - inventory - sales" model must be transformed into user-driven "supply-demand" mode. Haier age of the Internet to create innovative business models of customers is "one who single-win-win" model.

Before the reform and opening up, Chinese enterprises do not have business management, reform and opening up a business management but did not form their own management theory, basically to learn western management theories. But in the Internet age, the traditional management model can not adapt to the times of development, mature management model age of the Internet has not yet formed, it is a challenge for Chinese companies and an opportunity, both Chinese and foreign enterprises in the Internet era, on the same starting line. In order to adapt to the development of the Internet age, Haier's "one man single-win-win" model is the organizational structure from the traditional "positive Triangle" into a "inverted triangle" front-line staff set up autonomous body, the first time to understand and meet user needs Leaders at all levels to become first-line management body of supporters and resource providers. Operating independently of each line of the body is the most cutting-edge information center, directing background coordination. Employees in efforts to create customer value while also realizing their own value.

Haier innovative business model is aimed to achieve the actual situation of network integration, distance to meet customer needs. Virtual network or Internet, but the Internet is not a price war, but full access to the needs of individual users, and through the implementation of the powerful network of Haier - logistics network, marketing network, service network first time to meet the needs of users. In China, Haier's stores across the country and community has a strong competitive stores, specialty stores, has been infiltrated from the county town, town, village, many foreign famous brand home appliances in China, sales of the full commission to agents Haier such as GE white. At the same time, Haier also use the real net advantage in China and foreign exchange resources of the brand in the overseas sales network with local brand of Haier products.

Present, through business model innovation to achieve sustainable and healthy development of Haier. According to Euromonitor International the latest data show that the global white goods reelection Haier brand. Haier is now the number of days an average of five days of inventory, accounts receivable turnover days for the four days, only a fraction of the same industry or even one of a dozen points, operating cash flow fell to a negative number of days or even ten days. Eleventh Five-Year period, Haier profit CAGR compound annual growth rate is 7 times the revenue. Haier's profits last year and this year on year increase in more than 55%.

Now, Haier's innovation in management have aroused the concern of Western management scholars, their theoretical exploration in the management of Haier's pioneering spirit is recognized. World-renowned Wharton School of Business Marshall 3