12 8, "2010 China Brand of the Year Award Ceremony cum release," held in Beijing, State Administration, General Administration of Quality Supervision, Inspection organizers announced on behalf of the joint development of Chinese brands success of the "pride of China" and other awards, Haier Group won the "pride of China" award.

Brand of the Year of China issued by the SAIC, AQSIQ and other major brand survey sponsored by the launch event, this event every year, the selection of a representative of the brand development achievements of China, "China Pride "and other awards. Haier Group Executive Vice President, Chief Marketing Officer Zhou Yunjie to receive the awards on behalf of the Group and for the acceptance speech.