Haier: reelection as the world's first large white appliances

December 9, 2010, the world authority of the market research firm Euromonitor International (Euromonitor) released the latest global appliance market survey: Haier brand in the large white home appliances market share of 6.1%, once again the world's first reelection, an increases by 1 percentage point.

which Haier Refrigerator , washing machines, bar three products in the market share rankings still on top of the world's first. Share statistics by brand refrigerators, Haier brand refrigerators to the market share of 10.8%in the third brand of reelection in the world, ahead of second place by 5 percentage points; ranked according to the manufacturer, Haier Refrigerator Company market share of 12.6%the second straight the world, continues to lead the U.S. Whirlpool. Haier washing machine market share to 9.1%the second straight world; Haier wine cooler manufacturer and retail brands accounted for 14.8%of the global market, the first ascent in the world.

This point, Haier also has a "large white goods brand worldwide, the global brand refrigerator, the first global manufacturer of refrigerators, washing machines the first global brands, global wine cooler first brand and the first manufacturer "a total of six awards, continuous reelection reflects the Haier Group in the world in a complex market environment has always been the innovation to meet customer needs. In addition, RREEF Global Ranking and Beijing Famous-Brand Evaluation Co., Ltd. to jointly study and publish: Haier Group's brand value to 85.5 billion for 9 consecutive years among the "most valuable Chinese brand list" first.

The face of changing market conditions, the Haier Group in the domestic market, the policy of stimulating domestic demand firmly grasp the opportunities in overseas markets, global full advantage of the network, through the distribution 61 global marketing center and 29 manufacturing base to provide services to users in the world to create a better user experience, while achieving sustained, high-speed development.3