Haier corporate culture is recognized by all the staff the values of innovation and business leaders.

Haier culture is the core of innovation. Haier two decades, it is produced in the course of development and gradually form a unique cultural system. Haier culture to the concept of innovation as a precursor to strategic innovation as the direction for the protection of organizational innovation, technology and innovation as a means to market and innovation as the goal, along with the Haier from small to big, from big to strong, from the China to the world, Haier culture itself is continuous innovation and development. Staff generally agreed that active participation is most significant feature of the Haier culture. At present, Haier's goal is to create world famous brand of China, winning glory for the nation. The goal to employees of Haier's development and value of the individual pursuit of Haier perfect combination, each of Haier Hale staff will be in achieving the goals of the process of world famous brand, the full realization of individual value and pursuit.

Haier culture is the core of innovation

Case:

" something from nothing "and" dealt with gently "

once, Zhang trip to Japan a large company CEO. The chairman of China has been keen wisdom. The chairman of the purpose of introducing the company and corporate culture, explained, "The Sound of Music", and quoted Lao Tzu, Zhang also expressed his views: "moral" in a sentence with "The Sound of Music" semantic agreement, which is "all things are born, not born."

Zhang interpretation of that sentence and the importance of the Haier culture. He said that corporate management has always been my two points in mind: the first is the intangible things that are often more important than physical. When the leadership is tangible value to the following things too much and too little intangible things. Always ask how much the general production, how much profit, do not see cultural values, the atmosphere is more important. An enterprise without culture, is without a soul. The second point is I advocated the man has to be "dealt with gently." Zhang said: "In the past, people put a negative remark as, in fact it advocated the strengthening of the weak and small to turn up is a process. To recognize that: As an entrepreneur, you will always be vulnerable; if you can really understand their own is weak, you will move toward the goal of attachment, it will be successful. "

one occasion, a reporter asked Mr. Zhang:" An entrepreneur should first understand What knowledge? "Zhang then said:" we must first understand the philosophy it! "

Zhang can contact their actual, realized from the Laozi" no "than "There are" more important, "No" students "have" the truth, but also realize flexibility to overcome the hard, be humble and enterprising work of human reason. Arrogance and publicity is always a source of corporate decline.

mature people, is the maturity of the thought. Mature entrepreneurs formed on the basis of practical experience is the concept of system. All successful entrepreneurs are the business philosopher. Ai Feng is well-known economist, "Zhang says," a write sequence, the title is: "No philosophy can not see Haier." Ai Feng used to evaluate the right philosophy Zhang.

Case:

Haier culture into the Harvard forum

1998 year 3 25, at Harvard Business School, the MBA second-year student in the classroom is the scene of some overwhelming, we are overjoyed to welcome a stranger teacher - Entrepreneurs from China's Haier Group CEO Zhang.

"Please think about it, in 1984, Mr. Zhang Ruimin facing serious challenges?" Professor Lin Peien motherhood was raised to a another question.

horseshoe-shaped arrangement of the seats were immediately raised an arm, we can not wait to express their own ideas. Including Latin, Japanese and more American.

professor continued to ask questions, the topic of discussion in depth. "Haier has a 80%annual growth rate, becoming the fastest growing home appliance business, we think that what the factors influencing the success of Haier? If you are Mr. Zhang, but also how to make a decision? Haier management Why is effective? A 'shock and Fish 'Why be Haier culture activated? Why study corporate culture is to study energy? "participants express the view of their own.

Zhang national master listening on the Haier culture questions and lively discussion of cases, one by one of their questions are answered.

an American student, said: "From Mr. Zhang's lecture, I first learned of the successful management of Chinese enterprises!"

Zhang is a forum at Harvard took the first Chinese entrepreneur, to the outstanding performance and brilliant Haier philosophy let the world know the success of Chinese enterprises and the Haier culture. This event in the history of Chinese enterprise management of important historical significance, it shows that as long as the innovation of Chinese enterprises, the enterprise can also contribute to the management of the world.