Stimulus will be the catalyst for the 2010 consumption of household appliances

From the beginning of the financial crisis led to sharp drop in exports, to home appliances, and energy-saving products that benefit the engineering trade-off a new upsurge of consumption in 2009, it can be said for the appliance industry has gone from compassion to the rejoicing, from exploration the end of the pick-up the entire process. Experts believe that in the appliance industry to achieve "V"-type inversion, the number of stimulus continuity and depth and breadth of the further expansion of home appliances in 2010 will become a catalyst for rapid growth in consumption.

-Than-expected recovery appliances

household appliances and electronic information industry in China accounts for about 10%of the GDP, accounting for the proportion of China's total exports about 35%. In response to the international financial crisis, China unveiled a 2009 home appliances, home appliance trade, energy-saving products and a series of projects that benefit the stimulus, making the appliance industry in 2009 to maintain the industry's recovery in the overall warming trend.

Policy of home appliances from 1 February 2009 from across the country since the effect of stimulating domestic demand is extremely obvious. As of December 12, successful home appliances manufacturing enterprises amounted to 81.84 million units shipped, shipping amount of 143.56 billion yuan, is expected to reach 1,500 billion yuan annual sales in excess of 1,000 billion market in the beginning of the year expectations. Deputy Minister of Finance Zhang Shaochun said that by home appliances, home appliances is expected to make urban and rural coverage gaps from the past 20 years reduced to 10 years.

According to Commerce Department statistics, since mid-August appliance trade carried out in nine pilot provinces and cities since, as of December 17, the nine pilot provinces and cities in five categories were recovered Jiu Jiadian 3,525,000 units, of which 2.569 million TV sets, refrigerators 279,000 units, washing machines, 44 million units, air conditioning, 46,000 units, computers 191,000 units; a total of five categories of new appliances sold 3.1 million units, of which 1.403 million television sets, refrigerators 45.5 million sets, washing machines, 506,000 units, air conditioning, 406,000 units, the computer 33 million units, total sales reached 12.13 billion yuan. Varieties of five pilot provinces and municipalities accounted for sales of home appliances for nearly 1/3, accounting for total sales of home appliances about 1/5.

Order to further promote energy saving home appliances, the National Development and Reform Commission also announced the "" energy-saving products Waste Management Project "to promote energy efficient room air conditioner Rules", the central government subsidies to increase energy efficiency through air-conditioning efforts to promote the purchase of energy-saving air-conditioning will be given the highest 850/(sets) of the subsidies. It is understood that high energy air-conditioning has been basically discontinued in 2009, the current structure of the air conditioner market, accounting for 40%of the conversion machine, an energy-efficient products accounted for 10%, two energy-efficient products accounted for 40%. National and local implementation of the energy subsidies, the objective to promote the conversion efficiency machines and air-conditioning products, 1,2-level consumption.

Policy will stimulate consumption and expand

2008 years, China's home appliances taken, TM, reduction of real estate and automobile taxes and other measures for China's economic stabilization and recovery made important contributions. Secretary, Department of Market Operation Regulation, said Wang Bingnan, expects total retail sales of consumer goods increased by 15.6%year on year, reaching a record high. Based on this, a number of policies to stimulate consumption will continue and expand.

12 月 7 closing of the central economic work conference: a better job working appliances to the countryside, continue to implement the appliance trade policy. December 9 The State Council executive meeting held and also the relevant policies of appliance for next year have been studied and deployed, the main contents include: home appliances continue to implement policies to substantially increase the price ceiling countryside home appliances, household electrical appliances to further improve the countryside subsidy standards and methods. Provinces (autonomous regions and municipalities), according to a variety of local real co-opted into the scope of subsidies. Appliance trade by the end of May next year, after the pilot to continue the implementation of this policy, and with the dismantling of the regional capacity to promote the implementation of other conditions. Continue to implement projects that benefit energy-saving products, increase efforts to promote efficient lighting products.

Ministry of Finance recently disclosed policy of home appliances in 2010 adjustment program, to be on TV, mobile phone price doubled, respectively, to 7,000 yuan and 2,000 yuan, the other seven products increased by 25%-70%. From January 1 next year, the state-owned agricultural and forest policy will be included in the scope of home appliances.

Appliance Industry Association, Shanghai, Han Jianhua cross, that in 2010 the implementation of policies to stimulate consumption appliances, means and energy-saving tendencies, the time span than the 2009 results will be further expanded. Central to the policy set in 2010 the main keynote appliances, will be the next catalyst for rapid growth of consumer appliances.

Several major appliance group will be formed

confrontation than by home appliances, and other favorable policies to stimulate trade-in, the restructuring, mergers and acquisitions and other capital operations have frequently occurred in the domestic appliance business Haier's overseas mergers and acquisitions, and Suning Appliance is attracting attention at home and abroad, is expected appliance industry in 2010 will be further integrated to form several major appliance group confrontation.

Midea washing machine business will be integrated into the United States Wuxi Little Swan Company, to 720 million yuan while the price of the assets of its business in all Rongshida washing machine into the Little Swan. Meiling Sichuan Changhong Electric Air Conditioning Co., Ltd. successfully acquired 100%equity and Zhongshan Changhong Electric Co., Ltd. 90%stake. Hisense Kelon also plans for a total price of 1.238 billion yuan of the largest shareholder of Qingdao Hisense to acquire white goods business. Qingdao Haier Haier Group and the actual controller to the transferee company Haier Group Haier Electronics Group Co., Ltd. held 31.93%of shares in the negotiations and reached a preliminary agreement advice. Insiders pointed out that the major white goods appliances Group's assets, integration has been started.

In addition, the Chinese home appliance business and the acquisition of household appliances channels are also sights on overseas markets. Has been the path of internationalization, Haier May Fisher & Paykel New Zealand brand shares, by the industry that the process of internationalization of Haier another big step forward. June 2009, Suning invested 57.3 million yuan acquisition of Japanese electronics retail chain L aox 27.36%stake in the company, becoming its largest shareholder, and the presence of two directors, creating a chain of Chinese home appliance industry, overseas mergers and acquisitions in the maiden voyage. Although the M & A transactions is not large, it is important that the strategic value --- Suning completed the first overseas acquisition training.

Appliance experts, senior director of consulting Paller Luo Qingqi, that whether it "Black eat white" or "eat for free", home appliances business, restructuring the company is not a simple transfer of industrial plate or piece together, but more importantly innovation in the restructuring business model to enhance the core competitiveness of enterprises. One-sided emphasis on the industry by doing large-scale mergers and acquisitions or to improve the competitiveness of this approach is very effective in the era of product shortages, but to the age of excess product, the scale of the Cup "wine" has become corporate deadly "poison", because from the consumer demand for products is inventory, not readily available to consumers the product is stock, inventory and enlarge the scale of the same proportion, the enterprise will put a heavy burden.

2010 entered the popularity of flat-panel TVs LCD TVs of

emergence, through constant prices, especially since the price of 2008,2009 rapid decline in prices of their products attractive to a rapid increase in breaking the pattern of the original state of low growth. The stock from the original in terms of CRT TV, up to nearly four billion units, while nearly six years of all domestic sales of flat TVs sum, not more than 60 million units, update space is considerable.

China Electronic Chamber of Commerce, the Chinese appliance market research group recently jointly issued a joint investigation report said the domestic flat-panel TV demand in 2009 reached 2,000 million, an increase of more than 64%in 2008, is expected to flat-panel TV demand in 2010 will reach 26 million units. China will enter the 2010 popularity of flat-panel TV, LED TV consumption will gradually heavy volume, demand for Internet TV will become the biggest selling point. In terms of product prices, after a rapid decline in the price of three consecutive years after the fall of 2009 flat-panel TV prices slowing down, flat-panel TVs in 2010 decline in the overall price level will not exceed 20%. Trend from the TV technology, LED backlight CCFL backlight is more than the mainstream products, but at the cost and the price is still high, universal and yet to be LED backlight large-scale cost reductions. China Electronic Chamber of Commerce, the Office of Consumer Electronics survey research data published in October predicted that in 2009 the market size of LED TV close to 100 million units, flat panel TV market in 2009 accounted for 5%of total consumption, will be four times the sales growth in 2010 , to 400 million units. Meanwhile, LED TV consumer concern as high as 75%. This means that as the upgrade of traditional LCD TV, LED TV or TV industry's future will become the mainstream product.

Explosive growth of Internet TV is expected to

2009 years, Changhong, TCL, Skyworth, Samsung, Hisense, Haier, Konka and other major household electrical appliance enterprises form a large camp of Internet TV, and run their own platform cooperation with commercial Web sites or through virtual private network platform provides Internet television services. From the China Electronic Chamber of Commerce survey found that: buy flat-panel TVs in anticipation of the crowd of consumers, 30%of consumers are looking for television Internet access, Internet-enabled TV has become the trend, and with the popularity of network television, Internet TV is rapidly enhance the cognitive level.

Current netizens reached 360 million, Internet penetration rate than the world average. The emergence of Internet TV will not only meet the real needs of consumers, also in line with the national "triple play" and "4C-one" industrial policy direction. Because of this, by the name of Internet TV, more and more electronics manufacturers to compete and try to turn those away from television, people love the computer back to TV again. TCL currently has announced more non-stop 40-inch Internet TV; Changhong also follow up on that, will be fully non-stop 32-inch and above flat-panel TV network.

TCL Multimedia Yan, vice president global R & D side of red that since the network has two-way and interactive, the Internet content into television, the Chinese color TV enterprises, Internet TV to replace a once-in digital TV catch-up opportunities. China Video Industry Association's Orville consultation statistics show more than six months after the development of color TV Internet TV retail sales exceeded 10%of the total expected growth rate of Internet TV in 2010 will exceed 50%of the market size will more than 30 billion yuan.

But the State Administration of Radio Development Research Center of the beginning of Directors believes that the development of Internet TV is not so optimistic about the user to more than 20%more than similar TV purchase price of Internet TV, watch the aim to more actively content, to enjoy better services, but because of the TV provide Internet TV services are not standardized, the consumer's interests can not be guaranteed. According to preliminary estimates, the domestic television sets have been sold in the Internet, only 20%-30%of the Internet function is activated, 70%of Internet television Internet access is idle. The fundamental cause of this result because: TV content companies do not have the ability to operate, did not find a good profit model, can not afford a large number of products based on the content of television rights, can not provide satisfactory service to consumers. Over time, not only affects the interests of consumers, but also affect the further sale of the TV to the Internet.
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