by the Ministry of Finance, Ministry of Commerce jointly sponsored a "home appliances" activities are carried out hot Chuanlu Henan provinces, which through the bidding, selection of home appliances What is the difference in the end the place? Interview with Xinhua, the only successful enterprises in Anhui - Meiling Company.

Meiling Company, the official told reporters, "speaking, the 'countryside' fridge, there are some really characteristics. "Meiling's engineer, the most prominent feature is the" human design. " For example, Meiling 10 were successful with a large fridge freezer, because the rural lifestyle with the pick along with fresh vegetables to eat fewer items to be refrigerated, frozen goods more demand for the freezer; example, Meiling refrigerator rodent control is also installed on the cover, the use of moisture-proof materials, rust, cleaning the refrigerator door seals can be removed; for example, taking into account the road conditions in rural parts of the special, Meiling used for rural roads and transport environment, packaging design, and carried out far bumps than the national standard tests to prevent the refrigerator bump scratches occurred during shipping.

In addition to the design, production, introduction of new technology, Meiling company QUICKER "market articles" to increase sales quantity and quality of network to ensure that farmers buy refrigerators and freezers timely delivery. "In fact, in 2006, Meiling by virtue of a keen grasp of the market to begin the layout of the rural market, improve product quality to price, service and other advantages to win the market." Meiling Company, which is successful Meiling " home appliance, "an important reason. Feature of the development: to promote the technological upgrading of industry, the economy growing, demand for high-end product upgrade guide refrigerators, washing machines and air conditioning industry has experienced intense price war competition, dependent on product upgrades and needs to upgrade the double stimulus , the industry has entered a boom period of rise. Significantly upgrade the current product technology, energy-saving environmental performance improved significantly, the rapid export growth.

reassert strong demand for white goods. 2001-2004, Chinese refrigerators, air conditioners, washing machines in the production phase of rapid growth, the annual growth rate of 30.0%, 40.2%, 19.8%. Since 2004, domestic white goods output growth slowed slightly. It is noteworthy that in the near future, driven by domestic consumer demand, products from refrigerators and freezers in 2006 and to show strong growth momentum, 1-10 May 2007, production of refrigerators and freezers to achieve 49.439 million units, up 25.2%.

increasingly important demand in overseas markets. In domestic refrigerators, air conditioners, washing machines, while product output growth, the proportion of exports are also growing. In 2006, refrigerators, air conditioners, washing machines, the proportion of exports were 42.0%, 58.7%, 38.7%, exports amounted to 8.25 billion U.S. dollars, is expected in 2007 will exceed 12 billion U.S. dollars. Clearly, overseas has become refrigerators, air conditioners, washing machines, an important market for the industry.

innovative energy saving products continue to emerge. White goods industry is undergoing three major upgrading of product structure, high-end oriented. View from the refrigerator, the refrigerator door open and multi-steady and rapid rise in production and sales; from air conditioning to see, on behalf of the world's advanced refrigeration technology developed inverter air conditioner has become a mainstream consumer; from washing machines to see, high-end Washing Machine, and the rising share of the drum washing machine trend. In addition, the major brands have also added value through technological upgrading to improve product

development characteristics of the two: urban households appliances the market is vast, rural households will be explosive growth in market demand, although urban families refrigerators, washing machines and air-conditioning penetration rates higher, but the market is still much room. As of Q3 2007, the Chinese urban households on average every hundred refrigerators, air conditioners, washing machines and products have a volume of 94 units or more, at a high level of ownership. Since 2002, urban households showed air-conditioning products to maintain a rapid growth rate, average annual growth of 14.9%. But the survey results show: With the development and popularity of white goods, new home, new products and new demand growth, urban household appliance market has begun to replace old ones, the market space is still broad.

rural household electrical appliance market will be explosive growth. The rural market has started, the next explosive growth potential. Research shows that the current rural household appliances has not high, as of 2006, every hundred rural households an average of refrigerators, air conditioners, washing machines with 22.5 units, respectively, 7.3 units and 43.1 units. On the other hand, per capita net income of rural households from 2001 to 2366.4 yuan rose to 3587.0 yuan in 2006, the average annual increase of about 8.7%. With the increase in cash income of farmers, construction and development of well-off society, can be expected in the next few years, rural residents refrigerators, air conditioners, washing machines, the ownership will further increase.